Monday
July 05, 2010 9:00am EST
Maximum
TV, in partnership with
Caracol International,
is expanding its telenovelas
catalog delivered via
the internet to US-based
Hispanics.
The
very successful Caracol
novela "La Saga"
will be available at http://www.maximum.tv.
All 100-plus episodes
for this novela will come
online, and can be enjoyed
in stunning video quality,
in a full-screen experience.
With
"La Saga," once
"Best Soap Opera"
at the Cartagena Film
festival, Maximum TV brings
another top novela to
US Hispanic consumers
via the internet in an
unprecedented way.
"Telenovelas
from top producers like
Caracol are sought after
by Hispanic consumers
on the internet. Recent
studies from the Internet
Advertising Bureau show
that US Hispanics are
over-indexed for broadband
and online usage; the
web is a natural way for
them to enjoy favorite
novelas, like 'La Saga,'
on their broadband-connected
computers, notebooks and
netbooks," said Erik
Vanderlaan, Chief technology
Officer of Maximum TV.
"Maximum
TV is a great partner
for the online distribution
of our telenovela products.
Their technology solution
and video quality ensures
that our premium shows
like "La Saga"
are presented in a quality
experience," said
Lisette Osorio, International
Director at Caracol International.
Along
with a great selection
of telenovelas, Maximum
TV also offers television
programming in other categories
such as news, sports,
music, documentaries,
all targeted at the US
Hispanic consumer.
The
US Hispanic population
is known for its appetite
for watching television.
This segment of the population
is increasingly becoming
connected via broadband
as well. With more than
20 million internet-connected
Hispanics, Maximum TV
offers advertisers a unique,
targeted opportunity to
convey their brand message
towards this select audience.
About
Maximum TV Inc.
Maximum TV is a broadband
television service bringing
quality and premium programming
from Latin America and
around the world, to the
tens of millions of US
Hispanic households eager
to enjoy TV programs,
clips and movies relating
to their Hispanic heritage.
Maximum
TV offers advertisers
a unique opportunity to
tailor a brand presence
with one of the content
categories or across the
full service.
Programming
is available at the service
destination site or via
syndication with partners.
The service is available
at http://www.maximum.tv
About
Caracol TV International
- http://www.caracoltv.com
Caracol Television is
a privately operated national
television network that
has produced many of Colombia's
most innovative and successful
television programs. The
company has become a true
powerhouse, expanding
its influence beyond Colombia
through Caracol International,
its world-class International
Channel and International
Distribution Division.
Caracol's original and
cutting-edge telenovelas,
series and entertainment
formats have reached several
continents, crossed cultural
and language barriers,
and obtained international
recognition for its outstanding
ratings all over the globe.
