Daddy Yankee gets robbed in Argentina Monday November 03, 2008 4:009m EST The reggaetonero's hotel room was raided, and his passport, blackberry, and other personal items were stolen according to peopleenespanol.com Reggaetonero Daddy Yankee and his crew were robbed yesterday in Argentina. His lawyer, PR people and a few others were also burglarized while staying at a hotel in the Latin American country. Among those responsible is presumed to be one of the hotel staff who had access to three hotel rooms that were hit. Among the items that were stolen were Laptops, a blackberry, and a large sum of money. Daddy Yankee’s safe containing his passport and his wife's passport were also taken. His jewelry is said to be safe as it was kept in another room in the hotel. The singer has not yet released an official statement on the robbery. Outside of music Ayala AKA Daddy Yankee has worked on promotional deals with several mainstream companies, releasing merchandise under his name. In 2005, Ayala became the first Latin artist to sign a deal with Reebok, in order to produce several accessories. These include personal apparel such as the licensed clothing line "DY", which was released in 2006. He also teamed up with the company to have his own shoes and sporting goods made, which were first distributed on May 23, 2006. Reebok continued the working relationship with him with the introduction of the Travel Trainer collection in July 2007. Ayala also hosts "Daddy Yankee On Fuego", a syndicated radio show from ABC Radio Networks. In August 2007, Pepsi began an advertising campaign titled "Puertas", in which Ayala is depicted returning to his youth by opening a series of doors. In 2008, Ayala participated in a campaign to promote voting in the 2008 general elections in Puerto Rico. This initiative included a concert titled "Vota o quedate callao". On August 25, 2008, Ayala endorsed John McCain's candidature for President of the United States, citing that he "has been a fighter for the hispanic community". As part of this campaign, Ayala served as moderator in a debate titled “Vota o quedate callao: los candidatos responden a los jovenes”, which was aired on October 9, 2008. Ayala has also worked in the film industry as both an actor and producer. His acting debut was his performance in the lead role of Vampiros, a film directed by Eduardo Ortiz and filmed in Puerto Rico. The film debuted at the Festival of Latin American Cinema in New York, where it received a positive reaction. This led Image Entertainment to produce a DVD, internationally released in March 2005. As a producer he has worked on Talento de Barrio. The movie was filmed in Puerto Rico and directed by Jose Ivan Santiago, with Ayala starring as "Edgar" in the main role. The film is based on Ayala's experiences during his upbringing, focused on growing up in a poor city sector. While the film is not directly a biography, Ayala has stated that it mirrors his early life. Talento de Barrio's debut was scheluded for July 23, 2008, in New York's Latino Film Festival. After presenceing the production's premier, Ayala expressed satisfaction, noting that he received invitations for auditions by other producers. On its debut, Talento de Barrio broke the record for most tickets sold in a single day for a Puerto Rican movie featured in Caribbean Cinemas, superating Maldeamores. Ayala has been involved in the administration of three organizations, the first being El Cartel Records which he co-owns with Andres Hernandez. He also created the Fundacion Corazon Guerrero, a charitable organization in Puerto Rico which works with young incarcerated people. The foundation's purpose is to help troubled youth and ex-convicts by instructing them in computer skills to make them more employable after their release. On February 6, 2008, Ayala announced in a National Superior Basketball press conference that he had bought part of the Caguas Creoles' ownership. Daddy Yankee also appears as the DJ for a fictional radio station named "San Juan Sounds" in Grand Theft Auto IV. Ayala married Mireddys Gonzalez when he was seventeen years old. The couple have three children: Yamilet, Jeremy and Jesairis. Throughout his career Ayala has preferred to keep most of the details of his personal life private, rarely speaking about it in interviews. He says that he avoids doing so because such details are the only aspect of his life that are not public, stating that they are like a "little treasure". He made an exception to this in 2006 in an interview with Maria Celeste Arraras in Al Rojo Vivo, when he spoke about his relationship with his wife and their children. When asked about his marriage in this interview, Ayala said that his marriage is strong because he and his wife are "friends above anything," noting that he has been tempted several times in his career but tried to ignore this because "weakness is the reason for the downfall of several artists." When questioned about their children, he stated that he maintains "very close" communication with them, trying to offer advice against drugs and negative influences, and noted that his first daughter was born when he was eighteen years old. Ayala has said that when she was born he was confused at first, and that raising a daughter at that age was a hard experience.