Daddy Yankee's film debut

Friday June 27, 2008 4:00pm EST

Talento de barrio premieres on July 23 at the HBO Latin Film Festival in New York.

Reggaeton singer Daddy Yankee seems overjoyed these days, not only because his song “Pose” has reached No. 1 on the charts, but also because he’ll be making his film acting debut in HBO Latin Film Festival’s Talento de barrio.

"We’re working really hard on the film. It was two years of a lot of work, and I truly didn’t realize the kinds of sacrifices people have to make in the film industry. The theme is ‘we’re from the streets’ and we’ve gotten a lot of support,” said the 31-year-old Puerto Rican singer.

The film–Daddy Yankee’s first–will appear on the big screen July 23 in New York, about two weeks after the release of his new album, which is slated for July 15.

"This new album goes hand in hand with the film. The concept is urban street music, but we took the flavor of the neighborhood and evolved it, we came up with new ideas and themes," said the singer of "Rompe," adding that the film tells the story of a group of young people who struggle to cope in the midst of adverse situations while living on the streets.

Ramon (Raymond) Ayala (born February 3, 1977), known artistically as Daddy Yankee, is a Latin Grammy Award-winning Puerto Rican reggaeton recording artist. Ayala was born in Rio Piedras the largest district of San Juan, where he became interested in music at a young age. In his youth he was interested in baseball, and aspired to become a Major League Baseball player. He was unable to continue this sport when he received an injury to one of his legs, leaving him unable to walk correctly. He then became involved in the underground rap movement that was in its early stages in Puerto Rico, later to be called Reggaeton. After receiving lessons from several artists within the genre, he developed an independent career, first recording in a production titled Playero 37. After this he began to produce independent albums. His first solo album was No Mercy. He subsequently formed a duo with Nicky Jam, and then continued his solo career with the releases of El Cartel and El Cartel II. This led him be one of many pioneers of the reggaeton genre.

In 2002 El Cangri.com became Ayala's first album with international success, receiving coverage in the markets of New York and Miami. Barrio Fino was released in 2004, and the album received numerous awards, including a Premio Lo Nuestro and a Latin Billboard, as well as receiving nominations for the Latin Grammy and MTV Video Music Awards. Barrio Fino performed well in the sales charts of the United States, Latin America, Europe, and Japan. On June 5, 2007, El Cartel Records released El Cartel: The Big Boss, which was ranked as the top-selling album in Latin music genres in 2007. He promoted the album with an international tour which began in the United States and continued through Latin America, breaking attendance records in Ecuador and Bolivia. His performances have appeared on more than 70 albums, including compilations such as Mas Flow 2 and Blin Blin Vol. 1.

Talento De Barrio Plot

Raymond Ayala (better known as Daddy Yankee) stars as Edgar Dinero, an angry young man from the slums of Puerto Rico who gets tangled between the thug life of his neighborhood and the beat of his barrio. On that path Edgar encounters disruption among his crew men, while falling in love with an uptown girl from whom "Dinero" must conceal his strong ties with the violent barrio underworld.

Edgar may run, but is unable to hide from the scores of corrupt cops and the full blown war for the "Caserio" among his men. Soon enough Edgar must face the question. Would he die as the "Cangri" of the underworld or would he be resurrected as the "Big Boss" of Reggaeton?



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